UNIMED 

“Steps for Health and Solidarity”

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COMMUNICATION CHALLENGE

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To encourage healthy habits, we developed the "Steps for Health and Solidarity" campaign, which invited people to take steps to help their health and also help those in need by accumulating steps to exchange for donations of basic food baskets. To make this "donation of steps" possible, Lowfat created and developed a website through a partnership with the Google Fit app to count participants' steps. For every 10,000 steps, a basic food basket was donated, which could accumulate up to 30,000 steps per person. By registering on the website, participants could track their steps and check the number of baskets donated by the campaign, all in real time.